Signs
Signs in a Specialty Grocers
You can hang signs over each different section of the specialty market to let customers know where certain types of items are located. If the market has a wine selection, choose a violet backed sign with bottles of wine on it with an arrow pointing down to the section. Use signs to indicate where items can be found and for general directions to keep your traffic flowing evenly through the store space so customers cover the store.
What to Highlight in a Specialty Market Using Signs:
Distinguish your produce section by type of produce. Have a sign display made for salad with salad leaves on it. Hang this above the produce for salad fixings. Decorate another with pictures of various fruits to hang over that section. Choose bright colors so they add visual interest to the produce section. These advertising medium are also very sturdy and withstand moisture. They can be hung in a lot of locations and they will direct customers to new products. Advertising signs also help let the customers know what you have on sale or if you have any samples for them to try. Signs can do many things for a business including create the impression that you want the customer to have of the business. They can be very evocative and make customers want that product if they are designed correctly.
Colors to Use in the Specialty Market:
Select colors to match the season of the year. Choose crisp autumn shades or the pastel colors of spring. Emphasize patriotic colors for summer. Advertising media in vibrant red with bright white letters hanging against the blue sky gets attention. So hang some of these outside the supermarket door so they can advertise your goods before people even enter the market. To keep them more cost effective choose from the sign and banner printing company’s clip art selection. Vegetables and fruits are colorful in their own right so use a white or light background and have the produce colors shine so they get your customers attention. Signs are an easy and effective way to advertise your business.